In one of the previous auctions they tried and failed to outbid Verizon and that was "only" $4.5 Billion or so. Imagine if Google Fi were based on a single cou

In one of the previous auctions they tried and failed to outbid Verizon and that was "only" $4.5 Billion or so. Imagine if Google Fi were based on a single country-wide chunk of spectrum exclusive to Google instead of them being an MVNO. Verizon did and made sure Google lost! If Google fiber is any indication, cell phone companies would have faced very stiff competition.