> I doubt that anyone is the least bit influenced in their car choice by how cool the brake lights look. Doesn't seem so farfetched to me. For instance, I par

> I doubt that anyone is the least bit influenced in their car choice by how cool the brake lights look. Doesn't seem so farfetched to me. For instance, I particularly like the taillights on the latest Honda Civic. A lot of recent BMWs have nice-looking taillights too. And I can recall, as a kid, thinking the taillights on my mom's 1962 Ford Thunderbird were particularly cool, styled as they were to suggest jet engines (at least, that's what they looked like to me at age 7). Oh, and then there were the sequential turn signals on our 1967 Mercury Cougar... Anyway, taillights are certainly not the only important stylistic element on the car, but I wouldn't dismiss them completely either.