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At least for measuring clicks/conversions, you can look into Google Analytics for Mobile: http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking

by d_r 16y ago

At least for measuring clicks/conversions, you can look into Google Analytics for Mobile: http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking.html http://code.google.com/apis/analytics/docs/tracking/mobileAp... This may be stating the obvious, but if your app is not free, obtain promo codes and give them out to people you know. They should give you some helpful feedback, e.g. "the initial screen is confusing" or "I can't figure out how to do X." Unfortunately there's no good way (AFAIK) to know exactly which promo codes have been redeemed. Last but not least, App Store users could have a very short attention span. Spruce up your screenshots and make them "action-based" -- e.g. "drag here!" If your app's purpose is not immediately obvious, this can help engage them. Users don't always read the description text from my experience.

alex_c 16y ago
Thanks for the link to Google Analytics for Mobile, I'll definitely look into it. I get the feeling it might break Apple's latest developer agreement ("the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited."), but what the heck, pretty much everything does nowadays. Luckily it's a free app, at least that makes some things a lot easier. And that's a good point about the screenshots - someone else commented earlier today that my screenshots are terrible, I'll have to fix them up.