Pro: Concise and to the point, no waffle or any of that new age "growth hacking, rockstar" nonsense - don't try and dress a job up as something it's not. Tell m

Pro: Concise and to the point, no waffle or any of that new age "growth hacking, rockstar" nonsense - don't try and dress a job up as something it's not. Tell me roughly what salary range you're offering in, and tell me what I'll be working with. I want to know about your product/s, and how the job I'm looking at relates to it. Cons: Babbling on and on about your 'culture' or how much coffee you all consume. Being vague, and not actually describing the job. Not listing other requirements like excessive travel, on call, the fact that your office is 200km away from civilisation etc. Not relevant to me now, but in general - don't call something a 'Junior' position and then ask for 5+ years of experience, and then don't follow that up by saying "Oh but it's the most Junior role in our company". That's bullshit, and you know it, you're just looking for an excuse to pay someone less.