> But in some circumstances it's not necessarily that the consumer is trying to cut time and effort. > I just decided spur of the moment to get some. No, that

> But in some circumstances it's not necessarily that the consumer is trying to cut time and effort. > I just decided spur of the moment to get some. No, that's still cutting time and effort. Okay you want something spur of the moment. Your option is to buy it and then go home and slice it, buy it pre-sliced, or don't buy it at all. That is still a choice of convenience vs payment. You're not being forced to buy the mango.