3 ms·

This is just an ad for the site "werk" disguised as an article . Also, Erin Fahs should really consider a better chair.

• godelski 10y ago
  Good eye. 20 paragraphs and 11 mentions of the website. Native advertising, but it does bring up a good point. Though I think overstated in its effectiveness.
• lbotos 10y ago
  I thought that NYT had to add a disclaimer when it's sponsored content? If that's true, then this might just be lazy reporting? I'm all for putting an end to native ads, but we have to admit any press about something is effectively an ad.
  • harryh 10y ago
    Obligatory link to PG's essay on corporate PR: http://paulgraham.com/submarine.html http://paulgraham.com/submarine.html
  • Natsu 10y ago
    > If that's true, then this might just be lazy reporting? It's not easy to tell the difference, given that it will pretty much always be easier for them to spin a press release into an article than to find something to write about.
• unethical_ban 10y ago
  Should reporting never focus on a product or service?