Netflix's website is a good example of business processes driving engineering. Their streaming and DVD rental functionality are totally siloed. They have differ

Netflix's website is a good example of business processes driving engineering. Their streaming and DVD rental functionality are totally siloed. They have different movie queues, UI designs, and subdomain names. The user experience could be so much better if the UI was more seamless. I assume this is fallout from the streaming and DVD businesses being run by different organizations. It's as if Qwikster still lives, but is just called dvd.netflix.com.