3 ms·

> trying for "mass-market luxury" is a precarious position I guess, Apple seems to do okay.

• wpietri 10y ago
  For now. Laptops are a declining market, and they have circa 10% of it. Phones sales are only growing slowly, and they have a declining share of that market. iPad sales are dropping precipitously. iPods will eventually stop being a product at all. Competition is advancing; their once-innovative products now have pretty close matches, even as the price gap widens. To maintain their position, I think they're going to need to find a new product category, one where they can leap out ahead as they did with all those other products. The watch was a fine accessory, but not a major category. They've never done particularly well in the TV space. There's no other immediately obvious market for them to jump into. Can they do that? We'll see, but the last time they succeeded was with the tablet computer, and that was with Jobs at the helm. So I'd call their future... precarious.