The genius of Whole Foods to me was that in the same store you'll see a $35,000 a year new college grad shopping along side a $300,000 a year professional. It

The genius of Whole Foods to me was that in the same store you'll see a $35,000 a year new college grad shopping along side a $300,000 a year professional. It hit the upmarket class stuff and kept the hippy stuff too so the educated group would aspire to go there. This as opposed to Fresh Market, which was purely upmarket/upper class.