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> The bullshit parts about Whole Foods were bullshit a decade ago. What you say is very interesting as I have often heard people tell me how much better the qu
by vidoc 10y ago
> The bullshit parts about Whole Foods were bullshit a decade ago.
What you say is very interesting as I have often heard people tell me how much better the quality of their products was when they 'started'. As I have precisely only lived in the US for a decade, I'd be very curious to know how the evolution of quality for regular stores such as Safeway, or other supermarkets of similar standing where people with working class wages can fill a whole cart.
I sort of have the intuition that there must have been sort of a shift in the past 20 years, possibly when the GMOs were imposed to Americans, where Excellent food became Regular and Regular food became Substandard. Now I realize I might just be somewhere close to entirely wrong right there :P
- caminante 10y agoWFM taught people to value quality and a food shopping experience. The quality has improved in absolute terms. However, in relative terms, other national chains started adding up-market stores and gourmet product selections in regular stores, dampening WFM's differentiation. To challenge another of your assumptions, though WFM does well with households with >$100K, it also does well with other income brackets including "working class." [0] WFM targets specific customers in all demographics. WFM's prices aren't necessarily higher, and you can certainly overspend at a Safeway. Also, notice how Safeway has high affinity with WFM. [0] http://infoscout.co/retailer/whole_foods http://infoscout.co/retailer/whole_foods