The problem with this model, especially in music, is that music is way more reusable than a TV show. So in the end, if everyone follows this trend, you'll have

The problem with this model, especially in music, is that music is way more reusable than a TV show. So in the end, if everyone follows this trend, you'll have to subscribe to 3-4 different services at $10/month to get a complete library, and each will be trapped into different apps, so you could end up no being able to play songs together. Unlike Netflix/Amazon/Hulu, where you could easily subscribe to or drop one month to month to watch different shows.