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> If a business card can delight people who receive it, then it has a point. The first rule of the advertising club is AIDA: Attention, Interest, Desire, Actio
by throwayguestman 10y ago
> If a business card can delight people who receive it, then it has a point.
The first rule of the advertising club is AIDA: Attention, Interest, Desire, Action. A business card should draw attention, if only to distract from the terribly clichéd action of handing over a business card :)