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Did you click because you actually wanted a Northern Lights holiday, or because it was novel? If the latter, then your traffic was pointless - if you weren't th
by vacri 10y ago
Did you click because you actually wanted a Northern Lights holiday, or because it was novel? If the latter, then your traffic was pointless - if you weren't thinking of buying, then they won't be interested in your visit.
- interfixus 10y agoI clicked out of interest, yes. But of course they should be interested, no matter what. 'Conversion rate', I believe it's called.
- vacri 10y agoConversion rate for the entity paying for the ad is number of purchases against number of visits. A low conversion rate indicates a bad marketing activity.