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Tangential, but: That was a rare example of advertising done right. The top banner, from Air Iceland, is served inline as it should be, not from some sleazy ext
by interfixus 10y ago
Tangential, but: That was a rare example of advertising done right. The top banner, from Air Iceland, is served inline as it should be, not from some sleazy external ad-provider.
And here's the thing: It works. Made it past my uMatrix and various other filtering. And thus became probably the first internet ad for twenty years which I have knowingly clicked. Could the rest of the world please look and learn?
[Edit: typo]
- vacri 10y agoDid you click because you actually wanted a Northern Lights holiday, or because it was novel? If the latter, then your traffic was pointless - if you weren't thinking of buying, then they won't be interested in your visit.
- interfixus 10y agoI clicked out of interest, yes. But of course they should be interested, no matter what. 'Conversion rate', I believe it's called.
- vacri 10y agoConversion rate for the entity paying for the ad is number of purchases against number of visits. A low conversion rate indicates a bad marketing activity.