It might be where I live, but the sticker shock of Whole Foods just seemed like a veneer for me (things I don't buy)--although, it's probably just how I shop.

It might be where I live, but the sticker shock of Whole Foods just seemed like a veneer for me (things I don't buy)--although, it's probably just how I shop. The big thing I noticed was the natural, but not organic items were way cheaper at Whole Foods than the grocery store. Things like cage-free eggs, basic peanut butter (just peanuts and salt), or almond milk. The organic things, prepared food, soaps and stuff were all ludicrously priced. Co-ops, farmers market, or a place like Trader Joes is still cheaper, but not always available. But I'm probably not the kind of person driving up their profits.