>How do you think they'd react if fruit/vegetables were twice the price overnight? I don't mean to sound cheeky, and you make some good points, but perhaps US

>How do you think they'd react if fruit/vegetables were twice the price overnight? I don't mean to sound cheeky, and you make some good points, but perhaps US consumers would react to higher prices by not throwing away huge portions of produce. I've seen figures that the US throws away ~50% of our produce.