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Adwords is quite a bit more complicated than the cartoon of "your company's app".
by mynameishere 19y ago
Adwords is quite a bit more complicated than the cartoon of "your company's app".
- marcus 19y agoTrue, but AdWords isn't meant for the average web-user. The point is not to automatically simplify the design to its bare minimum its to consider your users needs and their ability to handle complex UIs. Its a scale with power users on one end that want all those flags and options, and the average lay-person who wants things as simple as possible, always remember who your target audience is. I strongly believe in following the Google approach of data-mining usage stats for your apps, to test different UIs on 1% of your audience and select the one with the best results.