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Facebook Takes Steps to Improve Advertising Data After Criticism
- username223 10y agoThe title's the boring part. The interesting bit is this: > Procter & Gamble, with brands including Gillette, Crest and Charmin, is the biggest advertiser in the United States, spending $2.4 billion in marketing last year, according to Kantar Media. In other words, P&G is setting $2.4b (3% of the Education Department's budget, FWIW) on fire every year to fight over the fixed-size market for commodity goods like disposable razors, toothpaste, and toilet paper. I don't see how this ends well.