One thing to keep in mind: The problem with VC-funded competitors is that they can afford to lose money on every customer and live off investor money (for a wh

One thing to keep in mind: The problem with VC-funded competitors is that they can afford to lose money on every customer and live off investor money (for a while, anyway). You can't afford that. Doesn't mean you shouldn't do it, especially if you can do it in market they're not actually doing anything about. Just something to keep in mind.