Yeah--it has a lot of potential, but the reality is it may never be the revenue driver they needed it to be in order to allocate more resources to improve it.

Yeah--it has a lot of potential, but the reality is it may never be the revenue driver they needed it to be in order to allocate more resources to improve it. Kind of a chicken and the egg problem--you can't get a better product without resources, and you need to monetize to get those resources (or at least be confident that the returns will be there down the line). So what resources you do have inevitably go towards monetization since it is a lot easier to measure impact on growth than with many product improvements.