Buffer is all about social media. What drives their product/business is sharing and transparency -- Collaboration, openness, sharing is what make their product

Buffer is all about social media. What drives their product/business is sharing and transparency -- Collaboration, openness, sharing is what make their product thrive. It's also the values, conversations and content that their typical customer (social media, influencers, mavens, etc, etc) loves to engage in. They live that through the company, their values - which manifests in content and transparency like this. Makes total sense to me. Perhaps not right in other contexts (likely the ones you value or are used to) -- but in general aligning your company culture, values, brand and approach to your market makes a lot of sense.