I've never found Medium to be a compelling idea, even less so since Williams said: > The idea won’t be to start a website. That will be dead. The individual we

I've never found Medium to be a compelling idea, even less so since Williams said: > The idea won’t be to start a website. That will be dead. The individual website won’t matter. The Internet is not going to be about billions of people going to millions of websites. It will be about getting it from centralized websites. The course was easy to predict. Publishers move the platform. The platform discovers its interests (i.e. it's investor's interests) don't really align with those of the publishers. The publishers are left in the lurch. Here's what I don't get: there's absolutely no need to centralise. Hosting a website isn't especially complex. If you control your own site, you control your own destiny. Medium is a pretty CMS, but that's not enough of an incentive to give up control over your publishing platform. I feel the same about Google AMP: it't not hard to do what AMP does. A lightweight site and decent CDN will get you 90% of the way there. So what's the upside?