To me, this principles of this style are best described in the Economist's Style Guide: http://www.economist.com/styleguide/introduction http://www.economist.c

To me, this principles of this style are best described in the Economist's Style Guide: http://www.economist.com/styleguide/introduction http://www.economist.com/styleguide/introduction "Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible." "Pomposity and long-windedness tend to obscure meaning, or reveal the lack of it: strip them away in favour of plain words." "Do your best to be lucid (“I see but one rule: to be clear”, Stendhal). Simple sentences help. Keep complicated constructions and gimmicks to a minimum" "Long paragraphs, like long sentences, can confuse the reader. “The paragraph”, according to Fowler, “is essentially a unit of thought, not of length; it must be homogeneous in subject matter and sequential in treatment.”" "Get: Get is an adaptable verb, but it has its limits. A man does not get sacked or promoted, he is sacked or promoted. Nor does a prize-winner get to shake hands with the president, or spend the money all at once; he gets the chance to, or is able to, or is allowed to.