This type of statement reminds me of being in the music business (for the short period of time I was in it). Everyone would always hype their artist as the bes

This type of statement reminds me of being in the music business (for the short period of time I was in it). Everyone would always hype their artist as the best thing since sliced bread. "You gotta hear this guy" "She's got an amazing voice" "They are so powerful". While I heard a lot of amazing talent — the fact of the matter was that they weren't "It". No matter how much marketing and promotion went behind them, they never grew beyond a decent sized market segment. I do agree with you saying that Twitter has powerful impact. It's the primary social media network I use to get information from the development community I follow and I don't even use Facebook anymore. That being said, I'm starting to wonder if I'm in the same boat as the people promoting artists that were just never destined to be mega-stars.