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I doubt that 10% of Twitter users would pay 1 EUR / month (=> 12 EUR / year!) for an ad-free experience. Here is one survey I found, which states that ~10% of
by ar0 10y ago
I doubt that 10% of Twitter users would pay 1 EUR / month (=> 12 EUR / year!) for an ad-free experience.
Here is one survey I found, which states that ~10% of people said they would pay at least 10$ / year for ad-free Facebook: http://marketingland.com/survey-ten-percent-would-pay-at-least-10-per-year-to-remove-ads-from-facebook-19885 http://marketingland.com/survey-ten-percent-would-pay-at-lea...
Surveys greatly overstate such figures because it is much easier to say "yes I want to pay" than to actually hand over money. Also, I would argue that Facebook is more important for most users than Twitter (their central problem).
- actuator 10y agoand therein lies the problem, 10% of Facebook's MAU is 180 million, that nets them 1.8 billion a year. They made 9 billion dollars last quarter. It doesn't make sense for them to switch to $10 a year. Even if they show ads to remaining users, most of the paying users are going to end up being avid users of the service who are probably more valuable for ads.
- problems 10y agoIn reality most people who want "ad free" anything will just install an ad blocker - it's free.
- PKop 10y agoThe ads on social networks are native content though (in the feeds). Much more difficult to block. Not to mention most use in in native mobile apps, a further hinderance to ad blocking.
- deleted 10y ago[deleted]