I think Microsoft has done a great job of transforming to being very brand-conscious and these stories are both a recognition of that from the press, and a bit

I think Microsoft has done a great job of transforming to being very brand-conscious and these stories are both a recognition of that from the press, and a bit of a self-fulfilling prophecy (they talk about how different they are, the press does, then they point to the press and dress up their UX, it's very self-feeding in a way). That said -- I can't say I've experienced great technical changes in the products from microsoft that I do use, at least yet. Windows 10 is still windows underneath, and I've run into some real rough patches on windows 10 on my tower setup. Xbox controllers are still breaking down after several months. Their Cloud offering just blows my mind in a bad way in almost every interaction I've had the displeasure of experiencing. So I read articles like this and look at the rebranding and really have a hard time deciding whether I want to point to these things as at least having a good direction, and showing that they understand that they need to care about these things. But then I'm dismayed at the execution. Does anyone else have the same thing going on?