Double down. I can't think of any product category for which there's only space for one competitor on the market. There are plenty of competitors for pretty muc

Double down. I can't think of any product category for which there's only space for one competitor on the market. There are plenty of competitors for pretty much every product out there. Why should your software have to be a unique snowflake? I wouldn't care about "copycat" criticism either. Is Sainsbury's a copycat of Tesco (or vice versa)? Is Toyota a copycat of BMW? Of course not. There are virtually limitless angles for differentiation, one of which is geographic. Do you know why there are so-called "European copycats" of US startups? Because those US startups can't focus on every market at once and focussing on the home market at first totally makes sense. Just as it then makes sense for other companies in these regional markets to try and fill that gap.