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The author of this article, Ryan Holiday, is the author of Trust Me, I'm Lying[1], a fascinating book which goes into detail about the Tucker Max marketing camp
by neotek 10y ago
The author of this article, Ryan Holiday, is the author of Trust Me, I'm Lying[1], a fascinating book which goes into detail about the Tucker Max marketing campaign mentioned in the article, plus a lot of other scummy growth hacking stuff.
It's not something to admire, per se, but it's extremely interesting to see just how easy the average person (and the media, for that matter) is to manipulate when anger is the biggest tool at your disposal.
[1] http://www.goodreads.com/book/show/13542853-trust-me-i-m-lying http://www.goodreads.com/book/show/13542853-trust-me-i-m-lyi...
- bemmu 10y agoIt was a fascinating read, but if he is willing to mislead everyone, doesn't it make you wonder how much of the book is true?
- tomhoward 10y agoHis latest book, Ego Is the Enemy, and his more recent blog posts and interviews, all indicate that he's of very sound character.
- neotek 10y agoI didn't ever get the impression he was full of shit or bending the truth too far, but you're right, that could just be his skill at work! Either way, the book is engaging and funny and worth reading even if it's slightly apocryphal.