Just playing devil's advocate here, I think the whole venture capital/startup ecosystem is really broken. But: imagine for a second that you have a really good

Just playing devil's advocate here, I think the whole venture capital/startup ecosystem is really broken. But: imagine for a second that you have a really good business model. It will be profitable beyond a certain scale. You don't have the capital on hand to grow it to that scale yourself while eating the losses. What's a guy to do? Meanwhile, some other guy has a lot of money and is always thinking about how he could be making even more money. He can bankroll you until you hit the sustainability threshold and become profitable, in return for a share of profits, or stock, or something similar. A return on investment, essentially. If you don't have a system like this, only existing big players can sink the capital into ventures like this, where they require a large scale before returning profits. And large companies are pretty risk averse in general, so that's not a great solution either. The issues is that the VC wants to see growth, since growth means you're edging closer to profitability. They'll continue to give you more and more cash if you need it, as long as you look promising. This creates the incentive for you, as the startup, to make it look like you're growing, in return for more VC cash. Regardless of actual growth numbers. Growth "hacking" is a result of the incentive structure. But the system exists because there are business models that cannot be self-sustaining from day 0 that, nonetheless, could possibly be a very good investment for a VC to make if it grows large enough.