The book Billionaire's Vinegar is a eye opener too. What I found funny is William Koch spent millions because he got his ego bruised. The book also describes

The book Billionaire's Vinegar is a eye opener too. What I found funny is William Koch spent millions because he got his ego bruised. The book also describes what might happen to some if you become a wine snob, and worse; what you might evolve into if you make a lot of money in life. The book is very well written. I'm not a big reader, and I finished it in a few hours. In college, I worked in a big wine store. The owner really didn't care about the business. He would come in sometimes under a bottle, or two, and after witnessing our horrid sales skills technique, should tell at us, "Open a bottle, and taste it. Then sell the crap!". I still remember that Shark's tooth, framed in gold, that would bounce off his chest while he was yelling. The sliding door would close, I would watch him leave, and I could go back to my minimum wage clerk mentality. Meaning I would try to get my studies done. Besides dusting, there wasen't much work to do. This was in the ninties, and grocery stores, drug stores, etc. were taking away his business. He really didn't care, he owned a few apartment complexes that he made a fortune off of. He just wanted to ride out the lease. One night, after the Manager, gave us the same speech about getting to know the wine, and sell it--a meek accountant from the back walked out and told us, "Boys--get ready!" He then walked around the store picking bottles off the shelf, even the wine in the glass cases. He picked at least 50 bottles--all over $30. He was really miffed about someting. We had a taste test that night. I couldn't tell the difference between the $70 bottles, and the $30 bottles. I was not a wine drinker though. The Accountant called us Beer Boys. He was right. I then asked him to do a blind taste test. He said, Go ahead--try to stump me!" I set up twenty red cups with the price written on the bottom of the cup. He ended up liking the less expensive wines. When I told him, he said, 'I've had a bad day---I can usually tell the difference', or something like that. He then realized he just opened at least 2 grand worth of wine. He had a look of constipation on his face. He then asked us to pour all the wine down the drain in the bathroom. He said, "Quick--the Security guys might pop in?" We poured all that expensive wine down the drain. To this day; I feel weird about the waste.