I'm the least 'get excited about the company vision' person there is and if I was starting a service that competed against banks I'd be very tempted to play tha

I'm the least 'get excited about the company vision' person there is and if I was starting a service that competed against banks I'd be very tempted to play that up in marketing, both to prospective clients and employees. There are an awful lot of people that really loath banks.