Have to agree with the author, anyone that has used the web in the last decade will know that there is nothing innovative about the functionalities offered by f

Have to agree with the author, anyone that has used the web in the last decade will know that there is nothing innovative about the functionalities offered by facebook. The average Joe will surely think differently. He can now share his updates/groups/fanpages/photos with supposed-to-be friends and play useless games directly from one single familiar site. Will they remain loyal to fb or jump somewhere else when shinier things will be offered? (Note: Deliberately i'm not talking about architectural/implementation choices, considering the scale, i'm sure that from this point of view the fb engineers have found at least some clever solutions to complex problems, so, ok, they use php somewhere, but a technical discussion should not be based solely on that, let alone an evaluation...)