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I agree with you about freemium, in general! As you said, I addressed it in the comments on the blog post, briefly. But I think under the talk of freemium, the
by ahoyhere 16y ago
I agree with you about freemium, in general! As you said, I addressed it in the comments on the blog post, briefly.
But I think under the talk of freemium, the important questions get lost. Freemium - it's so easy, you give part of it away for free, and part you charge for. Right?
But what do you give for free? What do you charge for? How do you convince people to pay?
Those questions typically go completely unaddressed because of the assumption that money will, magically, appear somehow, with enough viral growth.
People treat the free part of freemium as if you can just slap it on like Sriracha sauce, and improve everything. That's simply not how it works.
Freckle has an extremely limited free plan and we sort of hide it. It is freemium but it is so limited it irritates some people.
But, based on the way other SaaS entrepreneurs choke on their coffee and go "Monthly?!" when I tell them how much we earn per 1000 accounts (total), that extremely limited, fairly hidden account works extremely well for us. :)
And, for the record, I believe the best free-mium strategy is to give away related content, not the thing itself. Give away the occasional cheese stick or cup of cocoa -- not the milk, and not timeshare access to the cow.
- eru 16y ago> But, based on the way other SaaS entrepreneurs choke on their coffee and go "Monthly?!" when I tell them how much we earn per 1000 accounts (total), that extremely limited, fairly hidden account works extremely well for us. :) Could you elaborate on that? What's the use of your free account, if nobody uses it anyway?
- ahoyhere 16y agoI never said nobody uses it. We have several thousand free accounts. But we make it much easier & more appealing to sign up for a paid account. It's like clipping coupons: you segment your audience by price sensitivity by making the cheap people (poorer leads) work for their discounts.
- eru 16y agoOK, thanks!