Radioshack could have lived on just fine catering to the enthusiast and hobbyist market but these days it's unacceptable for a publicly traded company to make m

Radioshack could have lived on just fine catering to the enthusiast and hobbyist market but these days it's unacceptable for a publicly traded company to make modest profits. They're expected to make investors wild profits and show quarterly growth, that's just not going to happen in the market Radioshack was in so they tried to pivot out of it and failed horribly. The trouble is that Radioshack tried to pivot from being an enthusiast and hobbyist store into a more general retail electronics store. They are small storefronts in strip malls not suited for carrying large stocks of big ticket items like the Best Buys of the world. Because of this limitation they focused on small consumer electronics, mostly phones, and pit themselves against both big box retailers and the Telephone Carrier who run their own shops in the very same strip malls.