Every company has some process for buying something and paying for it. They have to. And similarly they have to have someone who, on a regular basis, approves p

Every company has some process for buying something and paying for it. They have to. And similarly they have to have someone who, on a regular basis, approves purchases. Most don't have a process or person for approving donations. So at a minimum somebody has to think about it. Whether that's thinking about whether they have the authority to approve a donation, or thinking about who above them would need to sign off, or thinking about whether making donations is a good corporate policy, it's thinking instead of doing. It's a surprisingly significant barrier. Like how it shouldn't matter whether the buy button is reasonably sized and gray or giant and green, but in practice it does. You want to make it as easy and thoughtless as possible for people to give you money.