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Many retail stores are starting to fall into this metrics trap. For example, just a few days ago there was a report[0] that GameStop now dis-incentivises sales
by ascagnel_ 10y ago
Many retail stores are starting to fall into this metrics trap. For example, just a few days ago there was a report[0] that GameStop now dis-incentivises sales of new games & console hardware in order to promote used hardware, even though most customers would likely prefer new over used.
Retail shops need to be cognizant of how aligning to certain metrics can be short-sighted and ultimately drive away customers, but that reckoning has yet to arrive.
[0] http://kotaku.com/new-gamestop-program-leads-employees-to-lie-to-customer-1791874332 http://kotaku.com/new-gamestop-program-leads-employees-to-li...