I'd go where all the cool kids are at and choose Medium. A lot of blogging is about community and reach, and Medium gives you a built-in community to work with.

I'd go where all the cool kids are at and choose Medium. A lot of blogging is about community and reach, and Medium gives you a built-in community to work with. Their editor is pretty good too, and the limitations imposed by the platform make me spend more time writing and less time configuring plugins and fighting with third-party themes. The only unfortunate bit about Medium is a large number of marketers using the platform. If I end up on a Medium page through a trusted source (HN, reddit, a friend, or one of the development newsletters I follow) the content is usually high quality, but Medium's own recommendations are filled with promotional or clickbait articles.