Even if your audience members are global, the west is going to be where most of your revenue streams are going to be. If you are facebook it may be worth optimi

Even if your audience members are global, the west is going to be where most of your revenue streams are going to be. If you are facebook it may be worth optimizing for rural India, because they have few places left to grow, but for most companies it is just not worth it - and companies exist to make money.