So, basically what they're saying is that 360 content creators aren't making content that utilizes the full space well. People don't want to see a story unfold

So, basically what they're saying is that 360 content creators aren't making content that utilizes the full space well. People don't want to see a story unfold in 360 degrees, especially if they're sitting. Not to put too fine a point on it, but we recently created a 360 video of a "Goat Yoga" session. Everyone involved in the yoga was in a circle around the camera with all the goats in the middle. The people watching the video are encouraged to stand at the beginning of the video or follow along with the yoga instruction. There's no narrative and yet we have analytics that show multiple people have viewed the video several times because they are the center of the action and it doesn't matter where they look, they still get a similar, but somehow custom, experience.