I heard a thousand listens is enough to buy the author/artist a cup of tea. Today I discovered another service We7.com, which allegedly offers the same range of

I heard a thousand listens is enough to buy the author/artist a cup of tea. Today I discovered another service We7.com, which allegedly offers the same range of music as Spotify but with less adverts and without the need for software client (works through browser). And supposedly pays full royalties AND turns a profit. A fourth theory could be that Apple have been planning such a service for years and labels want to beat them to the punch by backing Spotify et al