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Do you have the emails of the users? Why not just ask them directly? Sure only a small percent will respond, but it might be able to give you some direct insigh

by jwegan 16y ago

Do you have the emails of the users? Why not just ask them directly? Sure only a small percent will respond, but it might be able to give you some direct insight into why people aren't using it more rather than you trying to guess. A lot of people just sign up for things poke around and leave. 25% doesn't sound like anything to be worried about.

matt1 16y ago
Great idea -- I do have their email addresses and I can email them. I was worried it would be creepy "Why didn't you use my web app?" but it could be valuable if tactfully worded: "What did you think of the service? Any recommendations?" Also, why doesn't 25% sound like something to be worried about? It seems like a lot to me.
- jwegan 16y ago
  If you don't want to be creepy you could also word the email as a more generic request for feedback like "if you don't use the app why not, if you do what do you like about it" to make it seem less like you are tracking them although I'm not sure how that would affect the response rate. I think if people know they are being asked their opinion for a reason rather than a blanket request for feedback they will be more likely to respond. As for the 25% I don't really have anything to base that off of, it was just my impression based on how I use sites (I'm one of those that signed up for twitter and never tweeted). If I hear of a site that sounds interesting, but I have no use for their service, I still might create a login and check it out just to take a look.
  - zacharycohn 16y ago
    Decide if you want to contact them "personally" or as a group. The following is a rough draft of what I might right of I wanted to contact them "personally" "Hi, While doing some analytics I noticed that you registered but never used our product. In order to improve PRODUCT, I was hoping you could answer a few questions so we can make sure that what we offer is as closely matched to what people are looking for as possible. <questions>" It's all in the way you phrase it...

by jwegan 16y ago

matt1 16y ago

Great idea -- I do have their email addresses and I can email them. I was worried it would be creepy "Why didn't you use my web app?" but it could be valuable if tactfully worded: "What did you think of the service? Any recommendations?" Also, why doesn't 25% sound like something to be worried about? It seems like a lot to me.

jwegan 16y ago
If you don't want to be creepy you could also word the email as a more generic request for feedback like "if you don't use the app why not, if you do what do you like about it" to make it seem less like you are tracking them although I'm not sure how that would affect the response rate. I think if people know they are being asked their opinion for a reason rather than a blanket request for feedback they will be more likely to respond. As for the 25% I don't really have anything to base that off of, it was just my impression based on how I use sites (I'm one of those that signed up for twitter and never tweeted). If I hear of a site that sounds interesting, but I have no use for their service, I still might create a login and check it out just to take a look.
- zacharycohn 16y ago
  Decide if you want to contact them "personally" or as a group. The following is a rough draft of what I might right of I wanted to contact them "personally" "Hi, While doing some analytics I noticed that you registered but never used our product. In order to improve PRODUCT, I was hoping you could answer a few questions so we can make sure that what we offer is as closely matched to what people are looking for as possible. <questions>" It's all in the way you phrase it...