* It is immediately clear what the product is and how it works. If I'm still interested, I should be able to scroll down the page to see more detail, screenshot

* It is immediately clear what the product is and how it works. If I'm still interested, I should be able to scroll down the page to see more detail, screenshots etc. * Loads quickly and isn't too heavy in terms of page size * Doesn't have overlays popup asking me to subscribe to newsletters * Doesn't have misleading call-to-actions