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To what extent does Facebook allow its advertising clients to target users based on location? Down to the level of individual buildings (e.g. a bar)? Is it pos
by J-dawg 10y ago
To what extent does Facebook allow its advertising clients to target users based on location? Down to the level of individual buildings (e.g. a bar)?
Is it possible that Campari could be running a campaign targeting people who recently visited bars that serve Campari? Or even simply people who recently visited a bar?
- icebraining 10y agoThey can target based on "Behaviours", so, maybe? https://www.facebook.com/business/a/online-sales/ad-targeting-details#Behaviors https://www.facebook.com/business/a/online-sales/ad-targetin... EDIT: The "Behaviour" targets can even drill down to specific types of alcohol beverages (beer, wine, other). Not sure that means specifically having visited a bar.
- sharemywin 10y agoif any of your friends liked the wine or visited a site and the vendor had a look-a-like audience selected. or maybe it uses voice recognition to target users "interests"
- garduque 10y agoThis makes the most sense to me. Also something along the lines of "people who visit this place search for the phrase 'campari' so it must be a thing here." I definitely seem to be served ads based on recent locations.