This makes any non-branded, non-funded activism effort more difficult. If your actions are drowned out by crowds of hash-tagged brand-led marketing campaigns, i

This makes any non-branded, non-funded activism effort more difficult. If your actions are drowned out by crowds of hash-tagged brand-led marketing campaigns, it becomes much harder to actually gripe about real issues and expect anyone to hear you. Imagine Nike selling black hoodies for a "#Ferguson" campaign, or other such hypothetical scenarios.