4 ms·
The iPad will not save publishing
- iamdave 16y agoI have a question: does anyone else NOT want content tailored expressly to them? Personally, I am the kind of person that's only motivated by challenge and adversity. I actively seek out opportunities that might be a bit over my head, mainly because it's the only way I'll stay interested. So when I see articles that are like a glove, that I can read and just agree with the entire time, I get bored.
- AlexBlom 16y agoI don't know if giving you content you just agree with is tailoring content. If you want to be challenged wouldn't content tailored to you do just that? The most important part of tailoring is in advertising though. Most of these publications are ad supported. No conversion for advertisers = bye bye.
- ghshephard 16y agoI don't know about saving publishing, but I have paid more in the last thirty days for comics, newspapers, and magazines on the iPad, than I had in the previous two+ years on paper. Perhaps I'm an outlier, but I _prefer_ the iPad Time, Popular Electronics, Marvel Comics, and WSJ to the paper version. I guess time will tell how many others like me there are out there.
- dflock 16y agoAnd time will also tell how long until the novelty wears off and your spending revert to your historical norm, perhaps?
- balding_n_tired 16y agoPerhaps the GQ demographic doesn't really overlap with the iPad demographic?