Completely anecdotal, but in case of the company I work for it's absolutely true. We used to have a mobile team of 2 iOS and 2 Android developers in house, and

Completely anecdotal, but in case of the company I work for it's absolutely true. We used to have a mobile team of 2 iOS and 2 Android developers in house, and a couple of outsourced devs, and on top of that we were even looking to contract work out to third party companies (for new, stand-alone "test balloon" apps). Nowadays we have one iOS developer in-house, and a couple of Android devs offshore. And the third party contracts were scrapped when management saw the first cost estimates (some of them in the seven figures). I guess management has realized that mobile apps are another distribution channel for whatever service you're selling, and not a panacea that magically creates new business.