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Yes - I definitely can see that being a plus. Can you think of any negatives though (besides hiring) that come from NOT being transparent? I think one of the
by jamroom 16y ago
Yes - I definitely can see that being a plus. Can you think of any negatives though (besides hiring) that come from NOT being transparent?
I think one of the biggest concerns small companies have is that divulging their monthly income can give their competition insights into their revenue stream and customer count - something that I know makes me a bit uneasy. But maybe there's a way to be more open/transparent without divulging "too much" information - and maybe there is a benefit in that to your customers?
- cullenking 16y agoNot all companies need or can even hide customer counts. In our business, one can easily guess our userbase by looking at how many maps are in our database. We could hide the total number, but a few simple searches would give a person an idea of what it is. As a result, we publish user counts and route counts. I don't think there are great benefits, aside from showing our users we are growing and have some substance, however, I also don't see there being much harm. I can see a company that provides mockups or time management tools being able to hide this info (it's not intended to be publically consumed), but in our case it's difficult. I guess creating a sense of complacency in the competition is a good thing. They might be more worried if they were watching huge growth in a competitor, but if the underdog is coming up with big growth anyway, there isn't much the market leader can do to prevent it...