This is one of the ways the net can be non-neutral. I actually think it's not so clear that this particular way is bad, since there's no meddling with other sit

This is one of the ways the net can be non-neutral. I actually think it's not so clear that this particular way is bad, since there's no meddling with other site's traffic (which would include things like offering pay-for-QOS as this would require to not maintaining enough pipes to serve non-preferred traffic at decent quality).