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Their price tag is interesting. They initially display $250 to get you start thinking about its value, then about a second later animate its drop to $199. When
by slavik81 10y ago
Their price tag is interesting. They initially display $250 to get you start thinking about its value, then about a second later animate its drop to $199.
When I first saw it, within a split second I judged it was probably worth $250. The drop to $199 left me feeling like I just saved $50. Somehow it was more effective than the "but wait, there's more" bit you always see in infomercials, perhaps because it was unexpected.
- Animats 10y agoIf that thing has a BOM cost over $20, someone is doing it wrong.
- bitJericho 10y agoHaha I was just thinking 20 bucks in wood and carpeting and you could build a really cool wheel.
- taneq 10y agoAnchoring. It's a standard tactic in negotiation, and it's used everywhere from supermarkets (SALE! Frozen peas are normally $1.50 but they're now 99c!) to car yards ($35,599 drive away, but we can give it to you, you special customer you, for only $29,999 which is our actual target price!)