4 ms·

"Fanatical support" is a big part of their branding.

• gukov 10y ago
  And LiquidWeb's support is "heroic."
• OJFord 10y ago
  Huh, well, bizarre branding then!
  • paulddraper 10y ago
    No slip up. They won't change the fanatical support they already have.
  • keyboardhitter 10y ago
    Very bizarre, indeed. At their HQ, they gave out a 'fanatical support' award which was a straightjacket, with some tribal backstory related to being 'so fanatical that you're insane'. - Former Racker
  • praneshp 10y ago
    could you explain what's bizarre about the branding? Do you not like the word 'fanatical'? (which just means 'filled with excessive and single-minded zeal'/'obsessively concerned with something.').
    • OJFord 10y ago
      > what's bizarre about the branding [... 'fanatical'] which just means 'filled with excessive and single-minded zeal' Branding your support 'excessive' or 'single-minded' would also be bizarre. Fanaticism is typically taken with religious or political connotations, and derogatorily. Cambridge [0] says: > [informal] extremely interested in something, to a degree that someone [sic] people find unreasonable ​> [disapproving] holding extreme beliefs that may lead to unreasonable or violent behaviour: a fanatical group that has threatened to assassinate doctors Oxford [1] says: > A person filled with excessive and single-minded zeal, especially for an extreme religious or political cause: 'religious fanatics' > ... originally described behaviour that might result from possession by a god or demon ... (Oxford [1]) (Italics mine.) [0] - http://dictionary.cambridge.org/dictionary/english/fanatical http://dictionary.cambridge.org/dictionary/english/fanatical [1] - https://en.oxforddictionaries.com/definition/fanatic https://en.oxforddictionaries.com/definition/fanatic
      • justinclift 10y ago
        An example? https://xkcd.com/705 https://xkcd.com/705 :)
      • manarth 10y ago
        No more bizarre than describing someone as a "football fan", "music fan", "star trek fan", etc.
        • OJFord 10y ago
          Why? That's actually a common usage. Add '~atic' to any of those and it's sounds much more extreme; something to disapprove of. I quoted Cambridge online dictionary above as defining it as disapproving, the same dictionary defines 'fan' exactly as you use it, and does not give 'fanatic' as a synonym. Of course it originates as an abbreviation, but the usual usage is very different.
          • ajdlinux 10y ago
            Certainly here in Australia I don't think "football fanatic" would be considered derogatory or disapproving. "Religious fanatic" is a different question, of course, but I happen to think Rackspace's branding is perfectly fine!
          • pertymcpert 10y ago
            It really doesn't, everyone knows that football fanatic is just a big fan of football. Same for any other interest. It's hyperbole but one that everyone knows is hyperbole. Strange that you think otherwise to be honest.
            • OJFord 10y ago
              Well, maybe it's regional. I have at least backed up my surprise at the use with two different dictionary citations, so it can't be that strange of a view.
              • 10y ago
  • deleted 10y ago
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